So I have managed to squeeze in another post before the Christmas break and I was wondering what to post on this time and I felt it was about time to talk about what Games Workshop has been up to in the last 18 months or so and what I think about it!
How it all began…
For those of you who have been following miniature wargaming as long as I have (or even longer!), Games Workshop has made some significant changes to the way it has operated in the last 18 months or so and personally I think it has definitely been for the better!
I first began my hobby interest in 1997 where my first White Dwarf magazine was bought for me by my mum (who did not know what a costly mistake she was making!) and I was able to encounter new metal space marine scouts, brettonian knights, the new Eldar Falcon Grav tank and more. The magazine at the time was full of hobby articles on how to build your own scenery from scratch, battle reports and more. Games Workshop seemed to be geniunely interested in supporting its fan base with more than just things that required purchasing.
The dark times…
A few years ago Games Workshop seemed to stop being a company that had any clue about its customer base, other than that they had money and they wanted it. This was easily seen in their White Dwarf magazine which essentially became a weekly catalogue of new models and items available to purchase, which with this new fangled thing called the internet, was completely redundant. I stopped purchasing White Dwarf completely as frankly it was a waste of money. Don’t even get me started on Warhammer Visions, the monthy picture book that had nothing but pictures of models in it, cost about £8 and was worth nothing!
A new leader steps into the breach…
Around about 18 months ago Mr Kirby, the previous chairman of the board stepped down to just a regular board member and a new man took charge, Kevin Roundtree. Since that time Games Workshop has become what feels like a completely new company.
With re-opening Social Media channels so they can speak to their customers, making White Dwarf a magazine worth purchasing again, last week they even released a community survey to see what their customers thought about their games and company! I mean for those of us that have been in the hobby for the long haul it is truly a complete turnaround in attitude and I think it has been a massive success!
Every month I read in the mail section of White Dward positive comments about how far Games Workshop has come in their customers eyes from what they used to be. People still complain about the prices, but that will always be the case and it will not change. At least now Games Workshop are releasing bundles that actually save you money, rather than buy 3 dreadnoughts, for the price of 3 individually!
So what do you think of Games Workshop’s change in attitude and way of running their business? I think it has been a massive positive and has kept me far more engaged with the hobby, and I do believe it will get more people interested in starting the hobby whereas before they would perhaps not have heard of Games Workshop unless it was from someone already involved in the hobby.
I would be really interesting to hear your thoughts, whether you have been engaged with the hobby for decades or just months! Let me know what you think below!